Using AD-ID codes enables the creative asset to be properly identified across all media platforms, facilitating more granular operations and measurement data.

Better understand your reach and frequency across linear, connected TV, over-the-top, and all digital environments. Ensure that the right message gets delivered to the right consumer, the right number of times.

Accurate identification of an ad allows for improved data regarding where and when the ad ran. More detailed information on performance of an ad means creating better campaigns.

One central system for all agencies to manage ads helps to avoid overlap in codes, provides a simple way to see all data across agencies and prevents loss of data during agency transitions.