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Is the Ad-ID code separate from the Nielsen tracking number?

Yes, these are 2 separate codes, however Nielsen’s KeepingTrac and Sigma link the tracking number in the content watermark to the Ad-ID code when it is provided to them. Nielsen currently utilizes Ad-ID to power products including competitive analysis and commercial verification at the national, syndication and local levels, and across media platforms. Similarly, should the industry move to commercial ratings, Ad-ID would be part of that solution.