The IAB Tech Lab released VAST 4.2 in June 2019, however, adoption of the newest version of VAST has been limited. For this reason, Ad-ID, in partnership with A+E, Hulu, and NBCUniversal, developed a stop gap solution to use the UniversalAdId in VAST 2.0.
The Brand Safety Institute published this white paper to educate the industry on the standard methods of identification that have been successful in fighting fraud, improving brand safety and privacy issues, delivering a better experience to consumers, and supporting measurement and attribution.
Tom Morgan, Principal of Media D.tv released this white paper to highlight how the industry can deliver universal TV addressability which would allow any household watching a live broadcast, on any TV platform, to see household targeted ads. Addressable advertising is important as it allows advertisers to pick the audience and deliver ads specifically tailored to that audience.
TAXI Complete is a standard in Trackable Asset Cross-Platform Identification created by CIMM. The TAXI initiative helps establish an open standard audio watermarking system for identifying entertainment and advertising assets across distribution platforms and for setting standards for multi-channel asset tracking.
A collaboration between Ad-ID, Extreme Reach, and Adstream that explores the benefits of providing a single, secure location for creative assets on ad clouds.
We collaborated with the IAB Tech Lab to put together different use cases that demonstrate the importance of including Ad-ID as a registry value inside the UniversalAdId element in VAST 4.0. The use cases also show how Ad-ID serves that role in the U.S. market.