You are here

DG Commits to Adopt Universal Coding Standards, AD-ID and EIDR, for all Media Assets across All Media Platforms

Wednesday, 08 May 2013

DG Commits to Adopt Universal Coding Standards, AD-ID and EIDR, for all Media Assets across All Media Platforms

DG supports Media and Advertising industry initiative to accelerate video asset identification and trackability standards

Share/Save

CIMM-TAXI: The Roadmap for Marketing and Communication Interoperability - Harold S Geller

Wednesday, 24 April 2013

Last Thursday, I had the privilege of being on a panel called "YOUR TAXI IS WAITING: Implementing a UPC Code to Track Content and Ads Across Platforms" at the Second Annual Cross-Platform Video Measurement Summit, sponsored by the Coalition for Innovative Media Measurement (CIMM).

This panel discussed the final report of a two-year effort sponsored by CIMM, called Trackable Asset Cross-Platform Identification (TAXI). We will look back upon this report as the turning point in reducing cross-platform media complexity, and unleashing untold innovation for the benefit of marketers.

Share/Save

Negotiations Between SAG-AFTRA, ANA and 4A's Result in Mandate for Ad-ID in All Commercial Production

Wednesday, 21 August 2013

New York, NY – Updated August 21, 2013 – Commercials negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the ANA-4A’s Joint Policy Committee (JPC) representing the advertising industry, have mandated universal adoption of Ad-ID. Ad-ID is the industry coding standard for identifying advertising assets across all media platforms.

Share/Save

Pages