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Industry Trade Groups Turn Up The Volume On Digital Video Specs

Eight trade associations, including the Interactive Advertising Bureau (IAB) Tech Lab, the 4As and the Association of National Advertisers (ANA), have teamed up to develop cross-platform standards for video ad delivery.

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Ad-ID’s Geller: Tagging Ads Is No Longer a Luxury

Chief growth officer talks about why some companies are still on the sidelines

A joint partnership from the American Association of Advertising Agencies (4As) and the Association of National Advertisers (ANA), Ad-ID was born with the idea of making the advertising supply chain more efficient. Ad-ID’s standard allows for the identification of ad assets across every media platform.

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The All-Too-Slow Move to Adopt Ad Identifiers

Standards exist to properly track ads across platforms, but not everyone is using them

Julian Zilberbrand, executive VP of audience science for Viacom, can only shake his head when he hears that some content companies still aren’t using ad identifier standards.

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CBS Interactive, Viacom Execs Tout Benefits of Ad-ID, VAST 4.0

The proliferation of multiple video platforms and over-the-top (OTT) services have made it more important than ever for advertisers to use a standard identifier for the assets used in their ads.


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Ad-ID Improves Cross-Platform Measurement with Complete External Access

Wednesday, 04 November 2015

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