Ad-ID is the industry standard for identifying advertising assets across all media platforms.
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Interoperability White Papers
There have been several papers written on the topic of media and entertainment interoperability:
- Metadata for Addressable Advertising (2018) (PDF)
- Ad Clouds (2018) (PDF)
- Five Use Cases for Video Ad Serving (2017) (PDF)
- A Pipe Dream No More: Advertising Workflows Have Come of Age (2013) (PDF)
- The Pipe Dream Becomes Real: Advertising Workflows Come of Age (2012) (PDF)
- The Life of a Commercial (2012) (PDF)
- Smooth Asset Workflows, Bigfoot, and UFOs (2011) (PDF)
- Are Fully Digital Workflows A Pipe Dream? (2009) (PDF)
- The Elephant in the Room: a look at content identification (2009) (PDF)
