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Commercial Definition

Does the requirement apply to infomercials?

The SAG-AFTRA Commercials Contract does not apply to infomercials. They are not covered by the Collective Bargaining Agreement which was negotiated.

The requirement is only for TV and Radio codes, so do I have to use Ad-ID for other media?

There is inefficiency in the operations, administration and measurement of ad assets across all media platforms that use union talent. Registering ALL assets will spur innovation, reduce material lead times, and save money for the entire marketing and communications ecosystem.

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