You are here

How is it validated that we are using an Ad-ID code and not creating our own?

Ad-ID will be able to compare advertisers that have registered codes in the Ad-ID system against a master list of advertisers.  Unless the Ad-ID code is in the Ad-ID system, the Clearinghouse will not recognize it. It must match up. So creating your own is equivalent to not using one at all and violates the requirement.