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We have our own system that generates unique codes and holds metadata. Why can't we feed the number and the metadata to whatever systems the union dictates and not use Ad-ID?


The Ad-ID system contains, and will feed the standardized data required by the clearinghouse. Ad-ID is the sole standard commercial identifier which will be accepted. Ad-ID does have the ability to integrate with other systems so that information required by internal systems can transfer seamlessly.

How is it validated that we are using an Ad-ID code and not creating our own?


Ad-ID will be able to compare advertisers that have registered codes in the Ad-ID system against a master list of advertisers.  Unless the Ad-ID code is in the Ad-ID system, the Clearinghouse will not recognize it. It must match up. So creating your own is equivalent to not using one at all and violates the requirement.