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Major Trade Associations Endorse Ad-ID as Industry Standard for Coding Digital Advertising Assets And Implementing File-Based Workflows Across Entire Marketing Supply Chain

Sunday, 10 February 2013
The Nielsen Company, IAB, CAB, TVB, Advanced Media Workflow Association, other industry groups embrace Ad-ID to increase speed, efficiency, measurement and reduce costs of TV commercial production / distribution.

New Initiatives Point Toward More Accountable Marketing

In this post on Ad Age blogs, Bob Liodice discusses the push for greater accountability and measurement within the marketing community. 


Defining an Advertising Supply Chain - Harold Geller

Thursday, 13 January 2011

Players in the media business (such as broadcasters, program producers/distributors, ad agencies and commercial producers) don't believe that technologists can integrate all of their systems; in addition, many technologists don't believe that these players know, or care enough. Both are mistaken, of course. This leads to a bit of a chicken-and-egg situation as it applies to a marketing and communications supply chain, and the efficiencies they promise.


"The Holy Grail… Supply Chain Excellence" - Harold Geller

Sunday, 13 February 2011

Supply chain leadership means more than low costs and efficiency—it requires an advanced ability to shape and respond to shifts in demand with innovative products and services. Value chain performance translates to productivity and market share leadership.

When I think about efficiency, profitability, and growth within our industry, I immediately question our current practices. I am afraid we may be squandering opportunities for supply chain excellence.


The Marketing Supply Chain Needs to Link Up - Harold Geller

Wednesday, 14 December 2011

We have all heard the phrase, "A chain is only as strong as its weakest link." Truth is, in the current marketing supply chain weak links abound! To successfully create a supply chain which transforms an antiquated linear view to the more apt supply web which a more three dimensional network of partners.