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Ad-ID Sign Up Checklist

Tuesday, 01 April 2014
The SAG-AFTRA/JPC commercials contract mandates that all commercials produced for television, radio and digital platforms featuring union talent must use Ad-ID as the sole standard commercial identifier.

Henry Stewart 2014 International Digital Asset Management Conferences

Henry Stewart launches the 2014 international Digital Asset Management conferences in New York City on May 1st and 2nd

Henry Stewart Events announces the 2014 launch of its premier series of international conferences on Digital Asset Management (DAM) on May 1st and 2nd.

“Every year, for the past 11 years, DAM NY has got bigger - more participants and more presentations.” said Conference Chair, David Lipsey, Principal, Media and Entertainment, Optimity Advisors.


Ad-ID and Adobe Collaborate on Digital Ad Slate for XMP Version 1.0

Tuesday, 08 October 2013

New Schema Creates a Standard Format to Embed Advertising Identification Data in Advertising Assets through the Extensible Metadata Platform (XMP)


AMWA updates MXF Commercial Delivery Specification

Tuesday, 13 August 2013

AS-12 Digital Commercial Slate uniquely identifies spots, and provides the foundation for multi platform campaigns at reduced cost.

New York, NY – August 13 2013: The Advanced Media Workflow Association (AMWA) has released an update to the MXF Commercial Delivery specification, AS-12. The constrained version of MXF has been developed to enable more efficient handling of commercials through the many transactional and media processing operations between conception and air.


Why Ad-ID Coding System Is Good for Marketers and Talent Universal Coding System Makes It Easier to Track Ads Across Platforms

Several weeks ago, SAG-AFTRA, the union representing all commercial talent, and the ANA-4A's Joint Policy Committee, representing the advertising industry, agreed on a three-year contract. Union ratification is expected shortly.

Among its many provisions, this extraordinarily complex deal provides the foundation for making commercial-talent management simpler and fairer for all. What is the key? It's Ad-ID.