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ZONZA IS FIRST DIGITAL ASSET MANAGEMENT PLATFORM TO INTEGRATE AD INDUSTRY’S AD-ID STANDARD

Tuesday, 23 September 2014
NEW YORK and LONDON—Sept. 23, 2014 — ZONZA—a digital asset management and content-distribution platform used by global marketers and jointly owned by Deluxe and Hogarth Worldwide—will integrate Ad-ID, the ad-coding system developed by the American Association of Advertising Agencies (4As) and the ANA (Association of National Advertisers).
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Common Ad-ID Misconceptions

Monday, 18 December 2017
Ad-ID continues to grow and gain traction in the industry. The system provides essential tracking and measurement tools that benefit marketers and the entire industry. As more organizations adopt Ad-ID throughout their processes, there are a few common misconceptions about the system.
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"Industry Grace period" Expires

Tuesday, 01 April 2014

Ad-ID Becomes Industry Standard for Union-Signed Commercials.

http://bit.ly/1eqbkj6


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Media Monitors and Ad-ID Announce Pact

Monday, 31 March 2014

White Plains, NY (March 31, 2014) - Media Monitors, the Leader in Local Media Monitoring, and Ad-ID, the industry standard for identifying advertising assets across all media platforms, announced their cooperative effort to fulfill the requirements set forth in the agreement between the advertising industry and SAG/AFTRA to bring increased transparency to radio and TV advertising in general.

 

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Ad-ID White Paper

Thursday, 03 July 2014

Lots of great and innovative things are happening in the Marketing and Communications supply chain relating to cross-platform advertising, and much has been written about how complex it has gotten.  This new Ad-ID white paper outlines the savings and opportunities that are enabled by leveraging unique coding, and description of ads, using Ad-ID. This is especially important given the SAG-AFTRA mandate governing commercial production that went into effect April 1, 2014.

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