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Who Doesn’t Want to Save Time?

Tuesday, 02 May 2017

Debbie Douglas is a busy woman. As broadcast traffic manager at The Martin Agency, Douglas spends part of her day assigning identification codes to the thousands of ads the agency produces annually. It’s just a smaller part of her day than it used to be.

The Martin Agency uses Ad-ID as the platform to uniquely register every single ad asset — broadcast, print, and digital — they produce for all clients, which include Oreo and GEICO. Douglas says it’s so much faster to generate identifying codes with Ad-ID than the older, manual method of ISCI coding.

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