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Advertising Workflows and Audience Measurement

Tuesday, 02 May 2017

The advertising industry is always changing and adapting to new technology, and today’s consumers can be connected to several types of media at any given time. As technology advances, it is important that the advertising industry begin to standardize ad workflows to allow for more accurate audience measurement. At the Media & Entertainment Services Alliance Smart Content Summit East, held February 23 in New York City, a panel of knowledgeable professionals got together to discuss the issue:

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Ad-ID Now Offers URN to Boost Ad Effectiveness

Tuesday, 02 May 2017

To many people, “URL” is simply another term for “website.” But a URL, or Uniform Resource Locator, is just one part of a larger picture within the design of internet information. A URL is a subdivision of uniform resource identifiers (URIs), strings of characters used to identify a name or a resource on the internet either by location or name, depending on the subdivision used.

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Two More Companies Approved for CEA

Tuesday, 02 May 2017

Ad-ID is proud to announce that two new companies, TagStation LLC and Yangaroo, have recently been approved for Complete External Access (CEA).

Yangaroo is the developer of the Digital Media Distribution System (DMDS), which allows audio and video files to be distributed, managed and monetized. TagStation cloud-based data services integrate station programming into the NextRadio app, HD radio and today’s connected car. TagStation is a source of radio usage and listener behavior on mobile devices.

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Reflections on 10 Years at Ad-ID: Pitchforks, Torches, and Death Threats

Tuesday, 02 May 2017

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Ad-ID FAQs

Tuesday, 02 May 2017

1. When creating multiple codes, can you create a mixture of different media types, such as some radio and some TV?

Answer: No, the multi-code creation feature does not allow you to create multiple media types. If you need multiple TV codes and multiple radio codes, you will need to do them separately.

2. There is incorrect billing information on the invoice I received from Ad-ID. How do I fix that?

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