News Articles
DDS and AAAA Streamline Commercial Record Ad-ID Set Up - 06/15/06 -
DDS and AAAA Streamline Commercial Record Ad-ID Set Up Procedure for using the 12-character Ad-ID Code in the ID field of the Commercial Record.
Microsoft selects Ad-ID as its Digital Advertising Code. - 04/24/06 -
Ad-ID selected due to its database reliability, universality, organizational stability and scalability
Microsoft Announces Windows Media Encoder Studio Edition Beta - 04/24/06 -
The Windows Media Encoder Studio Edition Beta, the end to end solution for video content creation, is supporting the use of Ad-ID Codes.
Verance Offers Media Agencies Turn-Key No-Cost Verification System. - 10/13/05 - Jack Meyers Media Business Report
Verance supports the Ad-ID commercial coding initiative; it works flawlessly with their system. Verance's future is dependent on agencies agreeing to embed commercials with a watermark for identification and agreeing to provide schedules and access to legacy systems.
Advertisers Adopt Ad-ID Coding System. - 08/29/05 - Mediaweek
More than 300 of the nation's top advertisers have adopted Ad-ID
Death to Inefficiency and Waste! - 07/26/05 - Cynthia Del Rosario, ANA / The Advertiser, August 2005
Today lean thinking is all the rage. In lean thinking, an organization pulls away from thinking one step at a time to instead measure, analyze, and improve their entire business processes. A key to success when using lean thinking is to identify critical areas that can generate breakthrough results in performance metrics, organizational speed, and lowering the cost of doing business.
"ISCI" Is Now "Ad-ID"; "Cart" Number Is Now "Cut" Number - But The Change Is At A Snail's Pace - 05/01/05 - TDGA Traffic Digest Staff
The advertising industry as a whole needs to be speaking the same language, and use the term "Ad-ID" rather than "ISCI" to refer to ad codes.
Compliant ConfirMedia Technology
Makes It Possible To Detect Ad-ID Codes - 10/05/04 - ConfirMedia technology
SAN DIEGO, CALIFORNIA - According to the Association of National Advertisers and the American Association of Advertising Agencies, more and more advertisers are making the technical switch to Ad-ID. Ad-ID is a centralized web-based system that helps assign unique digital codes to broadcast commercials, much like the universal product code (UPC) that changed the way retail chains tracked inventory across the country.
ANA Rallies Interest In Ad-ID - 08/26/04 - Michael Shields, MediaPost
The Association of National Advertisers is rallying interest in and around Ad-ID.
U.S. Advertisers Go Digital To Track Ads - 08/18/04 - Michele Gershberg, Reuters
NEW YORK - Top marketers are going digital to track the delivery of commercials into U.S. homes with a system some advocates say will revolutionize advertising the way product codes changed the selling of sliced bread.
Madison Avenue Adds Some Entities Willing To Disclose Their Ad-IDentities - 08/18/04 - Real Media Riffs, MediaPost
Ad-ID is continuing to pick up more and more media companies and advertisers.
Radio Advertising Bureau strongly supports Ad-ID - 03/11/04 -
The bureau reinforces the need for a system that can establish and house universal ID codes that are applicable across media platforms.
Magazine Publishers of America Supports a Digital Ad Identifier - 02/05/04 -
MPA to work with AAAA on the Ad-ID initiative.
The Television Bureau of Advertising Endorses Ad-ID - 02/04/04 -
Ad-ID "fits squarely" with TVB's EDI efforts. With industry-wide acceptance of Ad-ID, buyers and sellers will be able to make more informed business decisions and prepare for televisionﾒs future.
Interactive Advertising Bureau Encourages Members to Use Ad-ID - 02/02/04 -
IAB believes Ad-ID is crucial for Online Advertising and an important component in improving the efficiency of the industry.
AD-ID is an Important Effort for the Advertising Community says the Outdoor Advertising Association of America - 01/28/04 -
OAAA encourages their members, advertisers and agencies to use the Ad-ID system to code advertising campaigns.
Cable Television Advertising Bureau believes Ad-ID is Essential to Keeping Order within the TV Advertising Marketplace - 01/27/04 -
The CAB will ask members to use the Ad-ID system and encourage them to ask advertisers, via their agencies, to provide Ad-ID codes for their commercials.
Marketers, Ad Buyers & Sellers Embrace Digital Technologies - 01/07/04 - Jack Myers, www.jackmyers.com
The ANA and 4A's new Ad-ID schematic has made massive strides forward in standardized commercial tagging capabilities.
'Ad-ID' Standard Faces Old Adoption Hurdles - 09/23/03 - MarketingVOX Daily
The digital ad tagging system developed by the Association of American Ad Agencies (4As) and the Association of National Advertisers (ANA) has been received with positive feedback.
New Standard Fine-Tunes Web Ad Targeting - 09/13/03 - Stefanie Olsen, CNET News.com
A new way to target and track digital ads is gaining industry support.
Groups Push Ad-Tracking Standard - 09/11/03 - Stefanie Olsen,CNET News.com
The Ad-ID schema could go a long way to unifying disparate digital delivery systems for ads and usher in the electronic age for advertisers by making the process simpler and more valuable, executives backing the system say.
IAG Group Backs On-Demand Ad Platform - 09/08/03 - Shirley Brady,Cable World
The Ad-ID platform, a joint initiative of the American Association of Advertising Agencies and the Association of National Advertisers, will be promoted as a fundamental data structure for new forms of interactive television and on-demand advertising at the Interactive Advertising Guidelines cross-industry consortium meeting in New York on Sept. 11.
ANA & AAAA Meeting This Week To Advance New Ad-ID System - 07/29/03 - Jack Myers, www.jackmyers.com
The industry is just six to nine months from "the tipping point when all marketers and media suppliers will recognize how important a standard digital advertising identification code is for the future of the industry."
Procter & Gamble, Ernst & Young, and Pepsi Commit to Ad-ID - 11/18/02 - John Wolfe, AAAA
November 18, 2002... Marketing leaders Procter & Gamble, Ernst & Young LLP, and Pepsi are the first three companies to commit to Ad-ID, (Advertising Digital Identification), the new digital identification system for advertising.
Adware Systems Adpot New AAAA/ANA Standards - 10/04/02 - Elizabeth M. Lloyd, ValueClick, Inc.
AdWare Announces System Wide Changes to Support the new Advertising Digital Identification (Ad-ID) Standard
When The Advertising Business Changed Forever - 07/24/02 - Jack Myers, www.jackmyers.com
Legendary industry marketing guru Peter Sealey believes "we will look back at this month in the same context as when Ted Turner went live on satellite with CNN; when Wozniak and Jobs first introduced the Apple; when Marc Andreessen created the browser." Sealey is referencing the announcement by the AAAA and ANA of the creation of a new venture to provide the advertising industry with it's first ever advertising digital identification system, to be known as Ad-ID.
AAAA/ANA Announce Creation Of New, Jointly Owned Enterprise- New Company Will Issue Advertising Digital Identification - 07/15/02 - Ariane Herrera, AAAA
New York, July 15, 2002...The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA) announced today the formation of a new joint venture to provide the advertising industry with its first-ever advertising digital identification system.
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