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Ad-ID Announces Digital Video Ad Serving Template Integration and New Study of Embedded Metadata in Digital Video Ads

Monday, 03 November 2014

New York, NY – Today, at the Interactive Advertising Bureau (IAB) Ad Operations Summit in New York, Ad-ID announced that the IAB will start to evaluate standardized, embedded advertising metadata (e.g., digital ad slate) from Ad-ID in all digital video ad assets as part of the new IAB Research & Development Tech Lab. Ad-ID also announced that an IAB digital video task force will develop best practices for integrating Ad-ID into the Video Ad Serving Template (VAST).

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WATCHWITH® ADVANCED TV PLATFORM INTEGRATES ADVERTISING INDUSTRY’S AD-ID® STANDARD

Tuesday, 30 September 2014
SAN FRANCISCO, California – September 29, 2014 – Watchwith, the TV industry’s leading Advanced Television content management solution, today announced its integration with Ad-ID, the ad-coding system developed by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA).
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ZONZA IS FIRST DIGITAL ASSET MANAGEMENT PLATFORM TO INTEGRATE AD INDUSTRY’S AD-ID STANDARD

Tuesday, 23 September 2014
NEW YORK and LONDON—Sept. 23, 2014 — ZONZA—a digital asset management and content-distribution platform used by global marketers and jointly owned by Deluxe and Hogarth Worldwide—will integrate Ad-ID, the ad-coding system developed by the American Association of Advertising Agencies (4As) and the ANA (Association of National Advertisers).
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Media Monitors and Ad-ID Announce Pact

Monday, 31 March 2014

White Plains, NY (March 31, 2014) - Media Monitors, the Leader in Local Media Monitoring, and Ad-ID, the industry standard for identifying advertising assets across all media platforms, announced their cooperative effort to fulfill the requirements set forth in the agreement between the advertising industry and SAG/AFTRA to bring increased transparency to radio and TV advertising in general.

 

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Henry Stewart 2014 International Digital Asset Management Conferences

                  
Henry Stewart launches the 2014 international Digital Asset Management conferences in New York City on May 1st and 2nd


Henry Stewart Events announces the 2014 launch of its premier series of international conferences on Digital Asset Management (DAM) on May 1st and 2nd.

“Every year, for the past 11 years, DAM NY has got bigger - more participants and more presentations.” said Conference Chair, David Lipsey, Principal, Media and Entertainment, Optimity Advisors.

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Ad-ID and Adobe Collaborate on Digital Ad Slate for XMP Version 1.0

Tuesday, 08 October 2013

New Schema Creates a Standard Format to Embed Advertising Identification Data in Advertising Assets through the Extensible Metadata Platform (XMP)

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AMWA updates MXF Commercial Delivery Specification

Tuesday, 13 August 2013

AS-12 Digital Commercial Slate uniquely identifies spots, and provides the foundation for multi platform campaigns at reduced cost.

New York, NY – August 13 2013: The Advanced Media Workflow Association (AMWA) has released an update to the MXF Commercial Delivery specification, AS-12. The constrained version of MXF has been developed to enable more efficient handling of commercials through the many transactional and media processing operations between conception and air.

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DG Commits to Adopt Universal Coding Standards, AD-ID and EIDR, for all Media Assets across All Media Platforms

Wednesday, 08 May 2013

DG Commits to Adopt Universal Coding Standards, AD-ID and EIDR, for all Media Assets across All Media Platforms

DG supports Media and Advertising industry initiative to accelerate video asset identification and trackability standards

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