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An Introduction from Harold Geller

Welcome to the first edition of the Ad-ID Newsletter. Our plan is to use this as an opportunity not only to inform you about what is happening with Ad-ID, but to discuss industry trends that affect the advertising supply chain and cross-platform media interoperability. Read More >>>

Ad-ID Streamlines Process for Ad Consortium

Working smarter is the core idea behind the Ad Consortium, a coalition of companies in the advertising supply chain that provide services for trafficking and distributing advertising and for procuring, tracking, and paying for the use of talent and licensed elements in an advertising asset. Read More >>>

A VAST Improvement for Video Ads

In January 2016 the Interactive Advertising Bureau released VAST 4.0, an update to its Video Ad Serving Template for delivering video ads across multiple platforms (over-the-air, online, over-the-top, mobile, place-based). Using an XML schema, VAST transfers important metadata about an ad from the ad server to a video player. Read More >>>

Advertising Community Stands to Benefit from ATSC 3.0

The Advanced Television Systems Committee (ATSC) is an international organization developing standards for digital television. ATSC 3.0 is the next generation of local television, Internet Protocol delivery of local broadcast, which is expected to start rolling out in 2018. There are significant positive implications for the advertising community... Read More >>>

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Answers to Some Frequently Asked Questions

Will I run into trouble when trying to create an Ad-ID code that I have previously created outside the Ad-ID system?

I provided a colleague with access to the advertiser's account on Ad-ID, but my colleague is unable create codes. Why?

I added a new user to my group, but this user did not receive an email. What should I do?

Gaining Efficiencies with Integrations

Ad-ID has set up system integrations with a number of industry organizations, which allow them to view Ad-ID codes and the related metadata on a permission basis. These integrations help companies eliminate the need to rekey advertising information and provide efficiency by lowering the human effort involved in sharing data between and among systems. Read More >>>

Ad-ID Introduces Complete External Access (CEA)

The Complete External Access (CEA) feature of Ad-ID launched in January 2016. Complete External Access provides approved companies with access to all Ad-ID codes and metadata in the Ad-ID system. Companies using CEA must know the full 11- or 12-character Ad-ID code they are looking for in order to read the associated metadata. Read More >>>


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