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Cost

The use of Ad-ID requires a registered prefix and the purchase of codes.

Prefix Activation

A prefix is a 4 character identifier registered to a company and used at the beginning of each Ad-ID code. Prefixes may be either locked or unlocked.

Locked Prefixes/Accounts: Locked prefixes and accounts can only be used for the advertiser to which they are licensed. Annual costs for an individual locked account will not exceed $25,000.

Unlocked Prefixes/Accounts: Unlocked prefixes and accounts can be licensed to agents (ad agencies, distribution companies, production companies, etc.) and used for multiple advertisers that do not have a locked prefix. Unlike locked accounts, annual costs for an individual unlocked account can exceed $25,000.

Non-Profit Prefixes: Non-profit prefixes are available at no cost to registered non-profit 501(c)(3) organizations through Ad-ID’s 501 (c)(3) program.

Activation fees for new and grandfathered prefixes are a one-time fee.

  • Standard Prefix: $400
  • 501(c)(3) Non-Profit Prefix: $0*

Credits

In order to purchase codes, users must purchase credits. One credit = one dollar, in a direct equivalency. Remaining credits unused after a 12-month period will roll over to the subsequent 12-month period**.

Rates for Locked Accounts

The pricing for locked accounts is implemented based on annual account spend for one account during a 12 month period.  The 12 month period begins on the date the account is created and ends on the account anniversary date, at which point the price per code will reset to the pricing at the $0-$18,000 level.

Costs for an individual locked account will not exceed $25,000 per 12 month period.  After the maximum dollar amount has been reached on a locked account, codes are fee until the anniversary date.

Annual Account Spend

Internet Display Price Per Code

All Other Media Types Price Per Code

$0-$18,000    $5 $30
$18,001-$25,000 $5 $5
$25,000+ $0 $0

Example

  • User with a locked account has not accrued any expenses on their account since their last account anniversary, has an existing prefix and wants to purchase 650 non-Internet Display codes: total cost = $18,250
    • 600 codes at $30 each = $18,000
    • 50 codes at $5 each = $250
  • User with a locked account has an existing prefix, has created 450 non-Internet Display codes during the account usage period and wants to purchase 200 more non-Internet Display codes: total cost = $4,750
    • Already purchased 450 codes at $30 each = $13,500
    • Additional 150 codes at $30 each = $4,500
    • Additional 50 codes at $5 each = $250

Rates for Unlocked Accounts

Unlocked accounts have a flat pricing structure, regardless of account spend and do not qualify for the annual maximum amount of $25,000.

Internet Display Price Per Code

All Other Media Types Price Per Code

$5 $30

Example

  • New user with an unlocked account purchases a prefix and 40 codes: total cost = $1,600
    • $400 for the prefix
    • $1,200 for 40 codes (40 codes at $30 each)

Rates for 501(c)(3) Non-Profit Accounts:

Codes are provifded at no cost ($0 per code).*

*Advertiser must provide a copy of their IRS determination letter confirming the company's 501(c)(3) status.

**An account will be considered inactive if there is no activity for a 24 month period, including an absence of deposits or withdrawals to the account. Inactive accounts will be closed and any remaining credits will expire and be removed at that time. At no time are expired credits refunded to the account owner.

Ad-ID reserves the right to change fees at any time with 60 days notice.