The Benefits
- Unique Codes
- Creation and Management
- Security Features
- Searching and Reporting
- Metadata
- Easily Accessible Information
- Standardizes Coding
- Central Source of Information
- Standardized Data
- Integration with Other Systems
- Industry Support
- Media Support
- Association Support
- Compliant Agency Systems
- Compliant Broadcaster Systems
- Partner Systems(see Partnerships for more info)
Ad-ID ensures unique codes. The digital era will require absolute certainty of codes.
The system provides code creation and management.
Ad-ID has security features in place that allow you to edit permissions for each user. Users may be added and restricted by rights.
Ad-ID provides the capability to search for specific Ad-ID codes and generate a variety of reports.
Ad-ID allows you to create, manage and share metadata. The metadata section is a digital asset management tool where information can be entered into categories such as advertisement, agency, production, traffic, legal, etc.
Ad-ID information is easily accessed by any third party authorized by the advertiser or agency.
For the industry, Ad-ID has evolved as a platform to standardize codes, for such key coding issues as HD recognition.
Using Ad-ID and its web services assures that the correct assets are delivered to the media, and ultimately, to the end consumer by providing a central, secure, Web-based source for stakeholders throughout the marketing communications landscape to exchange information about an advertising asset.
The use of Ad-ID opens the door to many opportunities to standardize the exchange of data for many purposes, i.e. commercial clearance, competitive reporting, commercial verification, and digital asset management.
Ad-ID complements and integrates with in-house commercial asset management systems. Ad-ID codes can be generated but do not have to be created directly on the Ad-ID Web site.
Ad-ID has been widely endorsed as a cross-media standard.
ABC, CBS, FOX, NBC, Turner Broadcasting, Other National and Local Media Companies
Advanced Media Workflow Association (AMWA), Cabletelevision Advertising Bureau (CAB), Interactive Advertising Bureau (IAB), Interactive Television Alliance (ITA), Magazine Publishers of America (MPA), Outdoor Advertising Association of America (OAAA), Radio Advertising Bureau (RAB), Society of Cable Telecommunications Engineers (SCTE), Television Bureau of Advertising (TVB), Traffic Audit Bureau (TAB), Traffic Directors Guild of America (TDGA)
Advantage, Broadcast Verification Service (BVS), Donovan Data Systems, Gabriel, Harris Adtraq, Harris Enterprise Agency Suite (EAS), MediaBank O/X, Mediaplex, Syncro, Talent Partners, Teletrax, Vyvx, WideOrbit
FlipFactory TrafficManager, FlipFactory AdManager for Cable, Florical AirBoss, Florical S.M.A.R.T. Central, Florical MediaMaster, Harris ADC, Harris Broadcast Management System (BMS), Harris Enterprise Management Platform, Harris Novar, Harris OSi-Traffic, Pilat Integrated Broadcast Management System (IBMS), Video Communications, Inc. (VCI)
DG FastChannel, Extreme Reach, Nice Spots, Nielsen KeepingTrac
