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Ad-ID lives at the center of a rapidly-evolving industry. The Ad-ID Blog presents our insights and commentary on a variety of topics. Stay informed with us, and learn how we can impact your business.

Advertising Community Stands to Benefit from ATSC 3.0 by Harold Geller

Wednesday, 20 July 2016
The Advanced Television Systems Committee (ATSC) is an international organization developing standards for digital television. ATSC 3.0 is the next generation of local television, Internet Protocol delivery of local broadcast, which is expected to start rolling out in 2018.
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Gaining Efficiencies with Integrations by Diana Ovalle

Wednesday, 20 July 2016
Ad-ID has set up system integrations with a number of industry organizations, which allow them to view Ad-ID codes and the related metadata on a permission basis. These integrations help companies eliminate the need to rekey advertising information and provide efficiency by lowering the human effort involved in sharing data between and among systems.
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Ad-ID FAQs by Christine Donnelly

Wednesday, 20 July 2016
Answers to some frequently asked questions.
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New Ad-ID Pricing Structure, Effective July 1

Monday, 20 April 2015
Effective July 1, 2015, there will be a change in Ad-ID pricing; under the new pricing model, 96% of current customers will pay less.
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Ad-ID White Paper

Thursday, 03 July 2014

Lots of great and innovative things are happening in the Marketing and Communications supply chain relating to cross-platform advertising, and much has been written about how complex it has gotten.  This new Ad-ID white paper outlines the savings and opportunities that are enabled by leveraging unique coding, and description of ads, using Ad-ID. This is especially important given the SAG-AFTRA mandate governing commercial production that went into effect April 1, 2014.

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Ad-ID Sign Up Checklist

Tuesday, 01 April 2014
The SAG-AFTRA/JPC commercials contract mandates that all commercials produced for television, radio and digital platforms featuring union talent must use Ad-ID as the sole standard commercial identifier.
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"Industry Grace period" Expires

Tuesday, 01 April 2014

Ad-ID Becomes Industry Standard for Union-Signed Commercials.

http://bit.ly/1eqbkj6


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Ad-ID and the New SAG-AFTRA Contract

Tuesday, 21 May 2013

By Harold S. Geller, Chief Growth Officer of Ad-ID

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CIMM-TAXI: The Roadmap for Marketing and Communication Interoperability - Harold S Geller

Wednesday, 24 April 2013

Last Thursday, I had the privilege of being on a panel called "YOUR TAXI IS WAITING: Implementing a UPC Code to Track Content and Ads Across Platforms" at the Second Annual Cross-Platform Video Measurement Summit, sponsored by the Coalition for Innovative Media Measurement (CIMM).

This panel discussed the final report of a two-year effort sponsored by CIMM, called Trackable Asset Cross-Platform Identification (TAXI). We will look back upon this report as the turning point in reducing cross-platform media complexity, and unleashing untold innovation for the benefit of marketers.

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About Ad-ID's Media Supplier of the Year Award - Harold Geller

Friday, 01 March 2013

On Wednesday January 30th 2012, Ad-ID, was awarded the Media Magazine, Media Supplier of the Year award; the selection criteria put emphasis on creating innovation in the industry.

It was a great honor to be joined at the awards dinner by Ad-ID team members, and customers.

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