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Ad-ID lives at the center of a rapidly-evolving industry. The Ad-ID Blog presents our insights and commentary on a variety of topics. Stay informed with us, and learn how we can impact your business.

Ad-ID Consortium Gains Momentum by Mark Egmon

Tuesday, 01 November 2016
The Ad Consortium is off to a strong start. New members have joined this collaboration of stakeholders who play key roles in creating, distributing, tracking, and paying for ad content. The group strives to streamline ad scheduling and distribution as well as to integrate the tracking of talent and licensed element use and payments across advertising assets.
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CIMM and Ad-ID: Working Together Toward a More Effective, Efficient, and Open Future for Cross-Platform Measurement by Jane Clarke

Tuesday, 01 November 2016
As the media and advertising industry’s R&D arm, CIMM has a unique relationship with Ad-ID. CIMM focuses on advancing cross-platform measurement with a dual mission: to help spur technologies that improve the efficiencies and effectiveness of cross-platform and cross-device measurement and to help industry players reach a consensus on ways that the value of the content and advertising we collectively produce can best be maximized.
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A VAST Improvement for Video Ads by Jarrett Wold

Wednesday, 20 July 2016
In January 2016 the Interactive Advertising Bureau released VAST 4.0, an update to its Video Ad Serving Template for delivering video ads across multiple platforms (over-the-air, online, over-the-top, mobile, place-based).
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Ad-ID Introduces Complete External Access (CEA) by Diana Ovalle

Wednesday, 20 July 2016
The Complete External Access (CEA) feature of Ad-ID launched in January 2016. Complete External Access provides approved companies with access to all Ad-ID codes and metadata in the Ad-ID system.
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Ad-ID Streamlines Process for Ad Consortium by Mark Egmon

Wednesday, 20 July 2016
Working smarter is the core idea behind the Ad Consortium, a coalition of companies in the advertising supply chain that provide services for trafficking and distributing advertising and for procuring, tracking, and paying for the use of talent and licensed elements in an advertising asset.
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Advertising Community Stands to Benefit from ATSC 3.0 by Harold Geller

Wednesday, 20 July 2016
The Advanced Television Systems Committee (ATSC) is an international organization developing standards for digital television. ATSC 3.0 is the next generation of local television, Internet Protocol delivery of local broadcast, which is expected to start rolling out in 2018.
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Gaining Efficiencies with Integrations by Diana Ovalle

Wednesday, 20 July 2016
Ad-ID has set up system integrations with a number of industry organizations, which allow them to view Ad-ID codes and the related metadata on a permission basis. These integrations help companies eliminate the need to rekey advertising information and provide efficiency by lowering the human effort involved in sharing data between and among systems.
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Ad-ID FAQs by Christine Donnelly

Wednesday, 20 July 2016
Answers to some frequently asked questions.
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New Ad-ID Pricing Structure, Effective July 1

Monday, 20 April 2015
Effective July 1, 2015, there will be a change in Ad-ID pricing; under the new pricing model, 96% of current customers will pay less.
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Ad-ID White Paper

Thursday, 03 July 2014

Lots of great and innovative things are happening in the Marketing and Communications supply chain relating to cross-platform advertising, and much has been written about how complex it has gotten.  This new Ad-ID white paper outlines the savings and opportunities that are enabled by leveraging unique coding, and description of ads, using Ad-ID. This is especially important given the SAG-AFTRA mandate governing commercial production that went into effect April 1, 2014.

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