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Ad-ID lives at the center of a rapidly-evolving industry. The Ad-ID Blog presents our insights and commentary on a variety of topics. Stay informed with us, and learn how we can impact your business.

Where We’ve Been and Where We’re Going

Thursday, 08 February 2018

Ad-ID Celebrates 15th Anniversary

In 2003, when Ad-ID launched, the Association of National Advertisers (ANA) was quoted in the Jack Myers Media Business Report as saying, “It has begun to dawn on people that current systems do not work with addressable and video-on-demand technologies, and emerging forms of advertising will require a zero-defect identifier.” The ANA pointed out that Ad-ID provides a common digital identification system that applies across all media platforms. 

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Say Hello to Ad-ID’s Favorite Team Members!

Thursday, 08 February 2018

The Ad-ID team is made up of admirable people, but two of our team members are slightly different than the others: meet Addie and Adrian! Addie came to Ad-ID in 2013 and spends most of her time with our customer relations supervisor, Diana Bernard, in Massachusetts. Adrian is a bit newer to the team, as he came to us in 2016 and spends most of his time with Project and Data Manager Christine Donnelly in Charlotte, N.C. 

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A Standardized Video Master Format: AICP File Delivery Specification

Thursday, 08 February 2018

Before the proliferation of mobile, over-the-top, and connected devices, delivering a video ad was simple and straightforward. A video ad was produced, transcoded, distributed, and delivered. In 2018, the consumption of video has exploded, and so has the need to support video playback across multiple devices. Delivering video across the large variety of devices available to consumers has proven to be an enormous challenge.

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Ad-ID FAQs

Thursday, 08 February 2018

1. Is there a cost to activate a new prefix?

Answer: As of December 18, 2017, Ad-ID prefixes are free. Previously, there was a one-time prefix activation fee of $400. However, Ad-ID eliminated this cost to:

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Ad-ID Eliminates Prefix Activation Fee

Thursday, 08 February 2018

The industry is a beneficiary of Ad-ID’s success!

Effective December 18, 2017, Ad-ID eliminated the $400 one-time prefix activation fee. This change reflected the company’s ongoing effort to make Ad-ID accessible and affordable to everyone in the industry and supports Ad-ID’s mission to be the industry standard identifier. Going forward, any four-character prefix will be activated free of charge.

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Greetings from EIDR

Thursday, 08 February 2018

Hi, it’s Will Kreth, the new executive director of EIDR (the Entertainment Identifier Registry).

I’d like to share a few words about EIDR and Ad-ID. Since 2010, EIDR (pronounced “eye-der”) has sought to connect the global digital content supply chain more efficiently to reduce costs and create new business models to drive revenue.

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Ad-ID Information Critical to Proving Ad Attribution and ROI for NextRadio

Thursday, 08 February 2018

Some of the world’s biggest brands invest in radio every week. The methods of proving attribution and ROI are becoming increasingly sophisticated and data-driven. 

Radio has positioned itself to report on metrics that advertisers want to see — like when their spots played, on what stations, how often, who was exposed to the ads, what that listener looks like, how he/she behaves, and even the actions taken after hearing an ad.

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Two More Companies Approved for CEA

Thursday, 08 February 2018

Ad-ID is proud to announce that two new companies, INVIDI Technologies and Tylie, have recently been approved for Complete External Access (CEA).

INVIDI Technologies is the world’s leading developer of addressable television technology, both in the U.S and around the world. It gives advertisers the ability to precisely reach their target audience, whatever and however they’re watching.

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Common Ad-ID Misconceptions

Monday, 18 December 2017
Ad-ID continues to grow and gain traction in the industry. The system provides essential tracking and measurement tools that benefit marketers and the entire industry. As more organizations adopt Ad-ID throughout their processes, there are a few common misconceptions about the system.
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Innovation from Collaboration

Wednesday, 25 October 2017

Forging a new path for talent, traffic, and distribution.

Ad-ID has joined a dynamic collaborative effort that enlists cutting-edge expertise in several areas. The initiative teams technology leaders in talent payroll (The TEAM Companies), distribution (Adstream and Comcast), and traffic (ECN) to bring standardization and automation to the talent-distribution process while retaining the client’s flexibility of partner choice.

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