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Some of the world’s biggest brands invest in radio every week. The methods of proving attribution and ROI are becoming increasingly sophisticated and data-driven. 

Radio has positioned itself to report on metrics that advertisers want to see — like when their spots played, on what stations, how often, who was exposed to the ads, what that listener looks like, how he/she behaves, and even the actions taken after hearing an ad.

Ad-ID Celebrates 15th Anniversary

In 2003, when Ad-ID launched, the Association of National Advertisers (ANA) was quoted in the Jack Myers Media Business Report as saying, “It has begun to dawn on people that current systems do not work with addressable and video-on-demand technologies, and emerging forms of advertising will require a zero-defect identifier.” The ANA pointed out that Ad-ID provides a common digital identification system that applies across all media platforms. 

Before the proliferation of mobile, over-the-top, and connected devices, delivering a video ad was simple and straightforward. A video ad was produced, transcoded, distributed, and delivered. In 2018, the consumption of video has exploded, and so has the need to support video playback across multiple devices. Delivering video across the large variety of devices available to consumers has proven to be an enormous challenge.

The industry is a beneficiary of Ad-ID’s success!

Effective December 18, 2017, Ad-ID eliminated the $400 one-time prefix activation fee. This change reflected the company’s ongoing effort to make Ad-ID accessible and affordable to everyone in the industry and supports Ad-ID’s mission to be the industry standard identifier. Going forward, any four-character prefix will be activated free of charge.