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Ad-ID Sign Up Checklist

Tuesday, April 1, 2014

Ad-ID Sign Up Checklist

 

The SAG-AFTRA/JPC commercials contract mandates that all commercials produced for television, radio and digital platforms featuring union talent must use Ad-ID as the sole standard commercial identifier.

The grace period to transition advertising assets to Ad-ID ended on March 31, 2014. Ad-ID is now required to report to SAG-AFTRA which advertisers, agencies and vendors are not creating codes in Ad-ID. No other information will be shared with the union.

We strongly recommend that you reach out to your industry partners across the supply chain as soon as possible to confirm they are aware of this industry change. To ensure your advertising assets are in compliance with the new commercials contract, please follow the below checklist:

  • To start, visit the Ad-ID website where you can review a list of prefixes that already exist. Each prefix correlates to a specific marketer. If a prefix exists, make sure your assets are registered with codes created within the Ad-ID system. Having a prefix does not mean all assets have been assigned an Ad-ID code. Demonstrations for creating Ad-ID codes within the Ad-ID system are available on the Ad-ID help page.

  • If you do not have access to a prefix in the Ad-ID system, or if you have any questions about logins or permissions, connect with your marketing contacts and / or agency partners. Ad-ID customer service can also help answer any related questions.

  • Once you have registered for your prefix, each advertising asset needs to be registered with an Ad-ID code created within the Ad-ID system. Demonstrations for creating Ad-ID codes within the Ad-ID system are available on the Ad-ID help page.

 

Please contact the Ad-ID customer service team (cs@ad-id.org or 704-501-4410) with any questions. Phone support is available from 8:00 a.m. through 7:00 p.m. ET during weekdays. Additional support materials, including FAQs and video demonstrations are available at www.Ad-ID.org.

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