Ad-ID Sign Up Checklist
The SAG-AFTRA/JPC commercials contract mandates that all commercials produced for television, radio and digital platforms featuring union talent must use Ad-ID as the sole standard commercial identifier.
The grace period to transition advertising assets to Ad-ID ended on March 31, 2014. Ad-ID is now required to report to SAG-AFTRA which advertisers, agencies and vendors are not creating codes in Ad-ID. No other information will be shared with the union.
We strongly recommend that you reach out to your industry partners across the supply chain as soon as possible to confirm they are aware of this industry change. To ensure your advertising assets are in compliance with the new commercials contract, please follow the below checklist:
Please contact the Ad-ID customer service team (firstname.lastname@example.org or 704-501-4410) with any questions. Phone support is available from 8:00 a.m. through 7:00 p.m. ET during weekdays. Additional support materials, including FAQs and video demonstrations are available at www.Ad-ID.org.