On Wednesday January 30th 2012, Ad-ID, was awarded the Media Magazine, Media Supplier of the Year award; the selection criteria put emphasis on creating innovation in the industry.
It was a great honor to be joined at the awards dinner by Ad-ID team members, and customers.
Jack Myers recently wrote "The future of technology is not the next new thing. Success in the future depends on understanding the new marketing, advertising and media ecosystem that technology has created, its implications for your future, and how to most economically and effectively apply existing technologies to assure continued business success and revenue growth."
We have to keep paying focused attention to our ecosystem, and Interoperability, we can't allow our vendors to implement proprietary mechanisms, Ad-ID is the foundation of best practices that will allow us to navigate the increasingly complex multi channel, multi-platform world of content monetization.
We use the internet for banking, travel planning, and so many other things, it seems so intuitive to register ad assets online.
Bob Liodice recently wrote, "There are no more valid reasons, no more lame excuses, and no rationale for deferring the broad scale adoption of Ad-ID. None."
Media Magazine also wrote a feature article, which talks more about Ad-ID, which I urge you read, and pass along to colleagues. You can read the article on their site, here.
From left: MediaPost Editor in Chief Joe Mandese, with 4A’s EVP Mike Donahue and Ad-ID Chief Growth Officer Harold S Geller.
Front row: NBCUniversal VP of commercial operations Brad Epperson, WMRKmedia Sr. VP, Director of Broadcast Operations Ginny Sharp, Ad-ID Chief Growth Officer Harold S Geller.
Back row: 4A’s EVP Mike Donahue, Ad-ID SVP Business Development Alan Darling.