Commercials negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the ANA-4A’s Joint Policy Committee (JPC) representing the advertising industry, have mandated universal adoption of Ad-ID, the industry standard for identifying advertising assets across all media platforms.
Under the new agreement, all commercials produced for television, radio and digital platforms featuring SAG-AFTRA union members, must use Ad-ID as the sole standard commercial identifier. Per the contract, a grace period through March 31, 2014 will be provided for conversion. To ensure consistency with the SAG-AFTRA contract provisions, we strongly recommend that the transition to Ad-ID codes for all television, radio and digital commercial production begin as soon as possible.
Welcome to Ad-ID. Below you will find the information you need to learn about the system and get started. Ad-ID saves time and money and benefits the entire marketing and advertising supply chain from production to procurement, accounting, distribution, measurement and more. The system has been endorsed by more than a dozen industry organizations including the ANA, 4As and Nielsen.
If you already have an Ad-ID account, welcome back. It’s important that you fully understand the Ad-ID system and its benefits now that it has been mandated by SAG-AFTRA and the JPC. Below you will find information on the benefits of Ad-ID, links to frequently asked questions and Ad-ID webinars for more help.
Universal adoption of Ad-ID has now been mandated by SAG-AFTRA and the JPC. It’s time to get on board. Below you will find more information on the new mandate requiring Ad-ID for all commercial production featuring SAG-AFTRA talent.