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About the SAG-AFTRA/JPC Mandate

Commercials negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the ANA-4A’s Joint Policy Committee (JPC) representing the advertising industry, have mandated universal adoption of Ad-ID, the industry standard for identifying advertising assets across all media platforms.

Under the new agreement, all commercials produced for television, radio and digital platforms featuring SAG-AFTRA union members, must use Ad-ID as the sole standard commercial identifier.

New to Ad-ID? Get Started Now

Welcome to Ad-ID. Below you will find the information you need to learn about the system and get started. Ad-ID saves time and money and benefits the entire marketing and advertising supply chain from production to procurement, accounting, distribution, measurement and more. The system has been endorsed by more than a dozen industry organizations including the ANA, 4As and Nielsen.

Current Ad-ID Users

If you already have an Ad-ID account, welcome back. Below you will find information on the benefits of Ad-ID, links to frequently asked questions and Ad-ID webinars for more help.

Learn More About Ad-ID and the SAG-AFTRA/JPC Mandate

Universal adoption of Ad-ID is mandated by SAG-AFTRA and the JPC. Below you will find more information on the mandate requiring Ad-ID for all commercial production featuring SAG-AFTRA talent.

If you can't find the answers to your questions, or you need more help, contact us, and we'll do our best to help.