501(c)(3) Program
This program only applies to non-profit 501(c)(3) organizations. Ad-ID reserves the right to withdraw prefixes for abuses without notice. Other non-profit advertisers can license prefixes and purchase codes based on the non-profit rates published on the Ad-ID rate card.
Qualifying 501(c)(3) organizations should download the 501(c)(3) Program form and 501(c)(3) Set Up form provided below and email the forms and the company’s 501(c)(3) determination letter to Ad-ID customer service at cs@ad-id.org. The email subject must contain “Non-Profit” and Name of Advertiser.
For questions or further assistance, please call customer service at (704) 501-4410.
Forms
501(c)(3) Process and Policy
- Advertiser must email cs@ad-id.org with a copy of their determination letter from the IRS, officially recognizing the company’s tax-exempt status under 501(c)(3) of the IRS tax code. The email subject must contain “Non-Profit” and Name of Advertiser.
o In some older documents, section 501(c)(3) is not specifically mentioned on the determination letter. The letter will still be considered sufficient if it contains language indicating that the company meets the requirements of section 170(b)(1)(A)(vi).
o Per IRS Publication 78 (http://www.irs.gov/app/pub-78/), “Some organizations are not required to file Form 1023, Application for Recognition of Exemption” and the following are exempt automatically if they meet the requirements of section 501(c)(3). For these advertisers, they will need to provide Ad-ID with a letter on their letterhead stating that they meet the requirements below.
§ Churches, interchurch organizations of local units of a church, conventions or associations of churches, or integrated auxiliaries of a church, such as a men’s or women’s organization, religious school, mission society, or youth group.
§ Any organization (other than a private foundation) normally having annual gross receipts of not more than $5,000.
- Once proof of 501(c)(3) status is provided, Ad-ID customer service will set up the advertiser with a free prefix and codes.
o Ad-ID customer service will respond to email within 48 business hours of receiving the 501(c)(3) documentation.
o If the advertiser already has a licensed prefix through ISCI or Ad-ID, the prefix will continue to be used under the free 501(c)(3) program.
o If the advertiser does not have a prefix, Ad-ID will assign a prefix under the VY prefix range.
o If the advertiser wants to license a prefix that is not part of the VY prefix range or license a prefix in addition to the free VY prefix, they will be subject to the non-profit prefix fees per the Ad-ID rate card. If a free VY prefix is provided, it will not be considered the 1st prefix in the multiple prefix rates.
o The advertiser will be set up with access to an unlimited contract that will expire one year from the date of purchase.
Annual Renewal Process
- At time of renewal, advertiser, or agency on their behalf, will need to email cs@ad-id.org to confirm that they still meet the requirements of section 501(c)(3).
o Ad-ID maintains the right check the IRS website to ensure the company is still listed as a non-profit per Publication 78.
o Ad-ID maintains the right to review the Automatic Revocation of Exemption List to make sure the company’s tax exempt status has not been revoked.
- Once the 501(c)(3) non-profit status is confirmed, Ad-ID will process the unlimited contract renewal which will expire one year from the date it is processed.
- If 501(c)(3) status is not confirmed, the contract will not be renewed.
- If the advertiser no longer qualifies as a 501(c)(3) but can provide documentation of non-profit status under another IRS subsection, the advertiser can renew at the non-profit contract rates. The VY prefix will not be withdrawn.
- If the advertiser no longer qualifies as a non-profit, they can renew at the regular contract rates. The VY prefix will be made inactive and the advertiser will need to license a new prefix at the standard Ad-ID rates.
